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Project: Stonefired Restaurant Brand/Logo

Client: Imagine Corporation


Imagine Corporation asked BUZZFX to design them a unique brand for their new restaurants.

Creative Challenge

  • The client wanted something that was not too contemporary and would set them apart from other restaurants.
  • The client didn't have any specific ideas for the logo except that they were leaning towards a classical or old fashioned look.

Creative Solution

  • We researched old lettering and designs from the past then sketched out many different ideas with an old classical look.
  • We decided to empasize pizza as this would be the main staple with the restaurant.
  • To give the logo a unique look and feel we printed the logo on wood. The use of wood also provided many options for the look of the restuarant.
  • The final brand was a big hit with the Client. TThey especially liked how we incorporated the different materials in the design.

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